The Department of Posts has just announced its involvement in the third phase of the Digital Life Certificate (DLC) campaign, set to run through November 2024. Coordinated by the Department of Pension and Pensioners’ Welfare (DoPPW), DLC 3.0 aims to make life certification a smoother, more accessible process for pensioners across India, eliminating some of the typical red tape. The campaign encourages pensioners to submit their certificates digitally—making the process quick and easy—while bringing the government one step closer to seamless digital services for citizens.
One of the big pushes for this phase? Social media. A new hashtag, #DLCCampaign3, has been introduced by DoPPW, encouraging pensioners and those involved in the campaign to share updates and experiences on platforms like Twitter. The goal is simple: spread awareness widely and reach as many pensioners as possible.
To keep things cohesive, DoPPW has provided ready-made social media posts, available in both English and Hindi, for local field offices to personalize and share. Here’s a taste of the English content: “[Organisation Name] organized a DLC camp in [City/District], [State] on [Date] under the Nationwide Digital Life Certificate Campaign 3.0, in collaboration with the Department of Pension & Pensioners’ Welfare to improve ease of living for pensioners.”
The Hindi version carries the same message, ensuring accessibility for Hindi-speaking pensioners.
पेंशनभोगियों के लिए सुविधापूर्ण जीवन सुनिश्चित करने के लिए पेंशन एवं पेंशनभोगी कल्याण विभाग के तत्वावधान में राष्ट्रव्यापी डिजिटल जीवन प्रमाणपत्र अभियान 3.0 के अंतर्गत, संगठन का नाम > ने XX/11/2024 को <शहर/जिला>, <राज्य > में डीएलसी शिविर का आयोजन किया । (hashtag) DLCCampaign3.
By urging local offices to customize these posts with their unique details, DoPPW hopes to foster a sense of community involvement and make information accessible right at the local level. Each post will spotlight specific events happening across the country, building a map of the campaign’s impact.
As this campaign progresses, the Department of Posts encourages everyone to stay engaged on social media. Through #DLCCampaign3, pensioners and their families will be able to stay up-to-date on events in their area, simplifying the often complex world of pension documentation. With a little social media savvy, DLC 3.0 hopes to achieve its goal of a more efficient, digital-forward experience for India’s retirees.
